▪ Worked closely across Amazon business mangers, marketing specialists and editorial team to drive, ideate,and art direct the approach, design and photography for this cross-site Amazon event.

▪ Used internal Amazon employees and friends to model personas, helping come in under budget with unique creative that scaled across multiple hard to design for placements.

▪ Several personas were  picked up in news and social chatter.

▪ Helped influence a change in advertising standards and improved visual customer experience on Amazon's homepage.

PHOTOGRAPHER: Greg Montijo

RETOUCH WIZARDRY: Janko Williams

PHOTO PRODUCER: Kelly Baldwin

CREATIVE PRODUCER: Lynn Caiazza

PHOTO ASSIST: Megan Brown

PRODUCTION COORDINATOR: Colby Knowlton

PRODUCTION COORDINATOR: Sarah Carson

DIGI TECH: Judson Fielder

MARKETING SPECIALIST: Caitilynn Larmore

WARDROBE STYLIST: Gerard Parr

WARDROBE STYLIST ASSIST: Ron Leamon

HAIR AND MAKEUP: Lindsey Watkins

CREATIVE COPYWRITER: Justin Ison

DESIGNER: Ian Frederick

DESIGNER: Samantha Yang

SENIOR ART DIRECTOR: Sarah Roulston

MODELS: 
Joey Wilke
Hassan Abdul-Hameed
Vinquetta Frye
Tony Biaggne
Eric Liu
Caitilynn Larmore
Michael Stahl
Ian Frederick
Lynn Caiazza
Hafiz Huda
Laura Leigh Landolf
Inis Caiazza
Finly Biaggne
Sean Kale