▪ Initial launch in US. Success in the form of engagement and purchases let to UK and DE subsequent launches. I led those launches on-site.

▪ Created systems, master files and process for designers to scale Kindle with Special Offers creative quicker with less QA issues.

▪ Led and designed training on best practices for the platform, becoming subject mater expert in design for interactive landing pages on Kindle.

▪ Set design bar and tenets for lock-screen creative on a global product scale. 

▪ Navigated executive client presentations and internal product, design leadership reviews in extremely tight, launch dependent timeframes. 

▪ Cross platform campaign launch: Kindle Fire, Kindle eInk. Later scaled to mobile and online platforms.

▪ Secured additional advertising packages and solidified continued client relationship.

▪ Worked in tandem with multiple development, QA, Product management, design, client, and executive leadership teams.