▪ In 2015, Prime rolled out Same-Day Delivery in 27 metro areas in the US and recently expanded this benefit to UK and German markets.

▪ Lead the design effort for this global launch, defining creative direction, art directing a team of designers, illustrators globally across multiple design team, while presenting weekly to executive Prime leadership. 

▪ With an aggressive rollout across multiple locals, my goal was to create a branded group of scalable assets that could be assembled into campaign collateral spanning video, print, online advertising, targeted email campaigns and press infographics. By creating these illustrated assets we were able to launch across platform, on-time in every local. This reduced design time, localization efforts and created a seamless global campaign.

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SENIOR ART DIRECTOR | Sarah Roulston

DESIGNER | Joey Wilke

ILLUSTRATORS | Eric Liu & Laura Landolf

VIDEO CREATIVE DIRECTOR | Tony Biaggne