▪ Led campaign  and client design approach, pitch, rollout and art directed a MM dollar cross platform campaign (Mobile, Online, Kindle Fire) from pitch to sold campaign.

▪ Helped define, design and innovate on the platform - driving customer review integration to be seamless across platform. 

▪ Worked extremely close with QA, account teams and specialists to drive through issues of lag, load, design scaling across 6 generations of devices. 

▪ Designed the experience from start to finish entirely in-house. Presented and adjusted to meet brand requirements while innovating the look and feel for over 30+ campaigns.

▪ Due to the success, innovation and design - we signed an additional 30+ campaigns with Crayola. 

▪ Became lead for custom landing page experiences and campaigns.